Monday, 27 February 2017

Textual Analysis - Insidious

Insidious Film Opening - https://www.youtube.com/watch?v=g1e1feo4DUk
The film of Insidious (2010) is one of the Horror/Thriller Genre. The film was Directed by James Wan and produced by Alliance Films. The Film features a large range of Actors such as Patrick Wilson and Rose Byrne.


The opening scenes to Insidious takes us through what seems like a mansion at night. The camera movements and viewpoints allow for the audience to feel like they are involved within the film as the camera is traveling through a dark gloomy house. This links to Bulmler and Katz's Uses and Gratifications theory as the audience, throughout choosing to watch this film, are looking for an escape. The use of the opening scene allows for this escapism. Furthermore, the opening scene features eerie music and sound effects when traveling through the house. The loud noises such as the violent violin sounds and the base drums add to the atmosphere and create an ominous environmental atmosphere for the viewers. 


The camerawork within this film opening varies. There are many different camera shots that establish different things within the opening. For example: There are long shots used to establish the setting of the film. The first scene features an area of a large, dark house. The first shot uses an establishing shot to let audience members know that the they are within a children's room. As the camera pans we can see props such as a teddy bear and a toy horse which further indicates this. Within the dark room a young boy can be seen sleeping- Given the genre of the film (Horror) we can infer that the young boy is vulnerable as he is alone in the dark room. Also as he is the one of the first characters to be seen, we can connote that he will be of some importance to the film. The camera continues to pan and uses an invisible cut to cut to a different room of the house to continue establishing the location. By using the invisible cut, and a range of other shots, the audience feels as if they are walking through the house experiencing the horror first hand. The next location is a hallway which is again very dark and gloomy. The camera then continues to pan to a kitchen which includes a lot of old fashioned furniture and decorations. Within the window of the kitchen we can see a shadow of a person walking into the next room, this adds the escapism aspect of the film as the audience will see that and feel as if they're the ones that that shadow belongs to. The shadow also adds to the ominous atmosphere of the film opening. The next shot starts off as a extreme long shot which then transitions to a long shot, to a medium shot and finally to a close up shot of a demonic face. By using the range of camera shots consecutively, the film successfully builds up suspense as the subject of the shot cannot be seen clearly until we get to the medium shot. The entire opening section of the film Insidious uses a point of view technique within it's camera work to allow for the audience to feel included within the film and to also have a successful escape from the real world. Moreover, from the range of different camera angles, we can tell that the environment within the film are old fashioned. However, because of the first shot, we can tell that the house isn't abandoned as there is living being living what seems to be a domestic lifestyle. After the title screen, the opening then goes to transition into a range of different establishing shots to allow for the audience to capture the essence of the film.

The editing of this film opening is very slow which adds to the ominous atmosphere that was given with the different camera angles, mise-en-scene etc. In the very first seconds of the film we see who the film was directed by. It is presented to the audience in the form of a logo which looked like a spotlight. As the seconds progressed, the spotlight turned into a ceiling light hanging from a child's bedroom - This is when the film began. The use of this transition was to allow for the audience to be slowly guided into the film and for there not to be any harsh cuts within the film's opening. This allowed for the audience to become enticed to continue watching. When the title screen of "Insidious" pops onto screen the editing changes to a fast pace. This was to make the audience jump and then become uneasy through the rest of the film - anticipating another jumpscare. There were many uses of the fading editing technique when presenting the establishing shots. The use of these fades gave the scenes a soft look. The opening scene transitions from the title credit into a smoothly edited array of images that are combined using the fade transition. This may be foreshadowing the future locations of the film. The use of this scene entices the audience to continue watching as they will wonder what will happen or the importance of the locations presented.

Throughout the entire opening scene of Insidious, there is a heavy usage of non-digetic sounds but no use of diegetic sounds. By using only non-diegetic sounds, the developers can create an atmosphere before telling the story. The opening scene is accompanied by an ominous sound track which included the use of violins. When combining this with the camerawork described before, the audience automatically get presented with an eerie atmosphere. Furthermore, the fact that the music is presented to the audience in a calm and slow manor, could make the audience uneasy. As the scene progresses the music gets more violent and loud but quickly dilates as a demonic face is shown. This builds up tension within viewers. As the title screen pops up into frame, the music very quickly starts to play again which,  when combined with the fast paced editing of the visuals, creates a jumpscare for the viewers. the final shots of the open in scene are again, greeted with calm and soft eerie music which again, create another atmosphere after the previous one was just broken by the jumpscare. 

The mise-en-scene within the opening scenes of Insidious is set very successfully with the use of a collage of shots of locations, the use of props, colours and lighting and finally characters. 
The setting within the opening scene is that of a house. The house seems to be modern as there are shots of electronic lamps however there are also scenes showing old-fashioned decorations. This is evident from the use use of the collage of location shots as within the shots, props such as grandfather clocks can be seen. These clock are not commonly found in modern homes. From this we can connote that the house itself is old-fashioned but the film is set in a modern time.
The use of colour and lighting is very key to the atmosphere within the opening scenes of Insidious. The very beginning shots of the scene are in colour but the lighting is extremely low-key. From this the audience can only see a very small portion of the scene. The colour is very minimal which may connote that the film is not positive or jolly and the colours that are used, such as red within the text, do not connote happy emotions. The lighting is low-key throughout the entire opening scene which connotes the idea of the unknown. The use of the low lighting creates a negative atmosphere on the audience. The lighting is perfect for it's genre of a horror. 
The props and characters also add to the eerie and ominous atmosphere. The two clear characters presented are a young, vanunerable boy who is sleeping and a demonic creature lurking in the hallways of the same house that the venerable child is sleeping in. The combination of the paranormal character and the normal, domestic child create a tense atmosphere itself as the audience would wonder what might happen to the child. Also knowing that the film is horror adds to the intensity. The range of props that are used, like the grandfather clock mentioned before, also create a dark atmosphere. Other props such as the children's toys also make the audience feel discomfort when watching the film. 

The title credits address the audience directly by using well known directors, producers and actors. This may break the verisimilitude of the film but does entice the audience to continue watching as they may recognise or be fans of some of these producers and director's work. 

I believe that the purpose of the opening scenes are to both establish the miss-en-scene and to also create an enigma within the story. This links to Barthe's Enigma Theory. The use of the first shots, that shows a mysterious demonic figure, create mystery within the story and also leave the audience asking questions such as: Who is it? Why is it there? How did it get there? etc etc. All which are to be answered if the audience keep watching. The use of this mystery then entices the audience to continue watching to find out about the figure. 

After watching this opening scene of Insidious, we have been inspired to include a lot of aspects into our own opening scenes. For example; we feel that the use of low-key lighting is a successful aspect to any horror film and by watching this opening scene we know that this is true. We have been inspired to use certain shots that create tension such as the invisible cuts and also the panning shots. This opening scene doesn't include dialogue and therefore, we will consider this when filming our own opening scene. Finally, the lack of colour and lighting also create a successful ominous atmosphere and we will also consider this when setting the scene of our opening scene. 

Detailed Primary Research Example

Detailed Research
Director: Media directors often work in advertising firms and agencies, where they represent clients who may range from individuals to national organisations.

Distributer: Digital distribution (also called content delivery, online distribution, or electronic software distribution (ESD), among others) is the delivery or distribution of media content such as audio, video, software and video games.

Producer: Film producers fill a variety of roles depending upon the type of producer. Either employed by a production company or independent, producers plan and coordinate various aspects of film production, such as selecting script, coordinating writing, directing and editing, and arranging financing.

Synopsis: A brief summary of the major points of a written work, either as prose or as a table; an abridgment or condensation of a work.

Box Office Data: Box office business can be measured in terms of the number of tickets sold or the amount of money raised by ticket sales (revenue).


Transformers: Age of Extinction - https://www.youtube.com/watch?v=S30VkLn5a2o

Director: Michael Bay
Distributer: Paramount Pictures
Producer(s):
Lorenzo di Bonaventura
- Ian Bryce
- Tom DeSanto
- Don Murphy

Main Actors:
Mark Wahlberg
Stanley Tucci
Kelsey Grammer
Nicola Peltz

Budget: $210,000,000 (Estimated)
Opening Weekend: $100,038,390 (USA)
Gross: $245,428,137 (USA)
$1,104,039,076 (Worldwide)




This film, I believe, wasn't a success in terms of the opening weekend gross. However, as time progressed the gross increased. The world-wide gross is significantly higher than the budget so in terms of money the film was a success. 

Synopsis: Written by rcs0411@yahoo.com
After the battle between the Autobots and Decepticons that leveled Chicago, humanity thinks that all alien robots are a threat. So Harold Attinger, a CIA agent, establishes a unit whose sole purpose is to hunt down all of them. But it turns out that they are aided by another alien robot who is searching for Optimus Prime. Cade Yeager, a "robotics expert", buys an old truck and upon examining it, he thinks it's a Transformer. When he powers it up, he discovers it's Optimus Prime. Later, men from the unit show up looking for Optimus. He helps Yeager and his daughter Tessa escape but are pursued by the hunter. They escape and Yeager learns from technology he took from the men that a technology magnate and defense contractor named Joshua Joyce is part of what's going on, so they go to find out what's going on.

The Director Michael Bay was chosen to direct this film as he has produced all the other Transformers movies. If they changed Director the film would have possibly not related to the other films and would stand out in the franchise for all the wrong reasons. He is also the Director for many films that have been quite successful, such as: The Purge. He is also the producer for many other famous films. Friday the 13th is one of the most famous films that he has produced. 

This film used many famous actors to draw in audience members who usually wouldn't watch these types of films. If an audience member sees an actor that they follow or particularly like, they may be inclined to go and see this film because of the actors within. 
Mark Wahlberg, for example, is particularly famous for many films. Ted 1 and 2 are prime examples. If audience member likes the Ted films, they may go and see Transformers because they used Mark for the protagonist in both Transformers and Ted.
Actors are very important for a Franchise because if an actor for a specific character changes within the film, audience members may be confused and would feel as if that the film is not the same as previous films.

The Production Company may be very important for the production of the film. Similar to the actors, if an audience member is a fan of previous Paramount Pictures movies, they may want to watch this film because they like other Paramount movies. The choice of the company is also very important. It is important that films use a famous Production Company because of their popularity. By using a Production Company that is not well known, the film may suffer in Gross and also Popularity. 


Audience members may want to see critical reviews before seeing the film as they may not want to waste their money. Especially for such a low-rated film. Audiences may visit review websites to also see reviews on the Director or the Production Company.
I personally haven't seen the film however, by reading the reviews I would not be inclined to see this film as it seems that it is a repetitive franchise. However, the Trailer looks action packed and entertaining. The Production Company is also a company that I personally like and I still may watch the film to see if the reviews are accurate.