Planning Film Opening - Initial Ideas/Company Logo

Designing the Company

Before we can create a logo for our production, we needed to come up with a range of different names that our company could be called. To do this we used bubble.us. We decided to use the name "Mavis Movies" for many reasons. First of all the name uses alliteration which allows it to be easily remembered. Mavis is also the name of a character from a horror film, this links to the genre of the films that we would be producing. 

For the logo creating process we all create 2 logos each to have a wide verity of logos to chose form.

These were the two that I created. I decided to change "Moives" to Productions as I felt that it sounded more professional.

There are two versions of the first logo that I created.

The white version of the edit doesn't grab my attention as much as the black version. Also, as we are creating a horror film opening, the black version fits the genre better.

To make these logos I used a range of techniques and tools within Photoshop. The first logo was created using a range of layers and a lot of different tools. This logo also required a lot of experimentation to get it right. I used a pentagonal shape for the basic shape of the logo. As the name of the logo is "Mavis Productions" I used an M as the centre of the logo and created a shadow for dimension with the Pen tool. I ended up creating two edits so that there is a choice for my other group members.

The second logo is more visual and child-like when compared to the first logo. This logo also has more dimension and makes the genre of the film clear to audience members.

The second logo used a range of different shapes and some secondary images to create. I used a circle and a square to create the overall shape of the gravestone and then used triangles to make it seem as if there are cracks within the gravestone. This makes the logo more interesting and realistic. The secondary image of a zombie's hand was used to make the logo look more interesting also. When adding finishing touches, I added a noise filter onto the gravestone to make is look rough. This again added to the realism of the logo's context which is a gravestone.

Rebecca's Logos

"Firstly, this is my first initial idea for my logo for my production, Mavis Productions. I have used a background of black to make the blood and title stand out, which grabs the audiences attention due to it being bright and easy to see. The title and blood are the same colours to make it look like the title is dripping down with the blood, which creates an enigma of the logo. This links to Barthes Theory of using the symbolic code, which gives a clue to the audience of what many occur next by giving a prop or symbol. Also as there is not a lot of design on this logo, it makes it easier to read it and also shows the horror genre by the dripping blood (linking it with the vampire image). However to improve, I could have used a different text to make it look more like blood and realistic. Also, maybe included a little blur into the image to purposely make it look odd and a little inconvenient to the audience."


"The image above shows my second initial idea for a logo for my film production Mavis Productions. Here I have used the connotations of a horror movie genre by the use of blood, and used 'Kino MT Regular' for my text to emphasise the horror genre and make the logo have the eerie enigma, which also gives an idea to the audience that this is a horror movie. This will also link to my video as it involves crime and also represents the horror genre. Here, I have used a plain background with a pair of hands sliding down a glass door to make it look realistic to the audience and make them fear before the film starts."

"Out of the two logos, I personally prefer the second one due to it fitting in more with the horror genre and it looks more emotive to the audience. I have included the stereotypical colours of a horror title which are red and black, which signify danger and mystery. This also links to the colour of the costumes in which characters usually wear in this specific genre of movies."

Ryan's Logos

"For my first logo design for our company I have used the gradient tool within Photoshop in order to create this logo. I like this logo because it is simplistic but simultaneously it is ambiguous and could be used for many different genres of film that our company might produce. However our team did not choose this as our final logo as it is quite simplistic and doesn't show much use of technique."

"For my second logo for our company I have used an image which relates to the genre of our task which is going to be horror and then overlaid our company name onto this in a Gothic/futuristic typeface. I like this logo because it very representative of the genre of our production."