Saul
Bass - "making
a main-title was like making a poster, you're condensing the event into this
one concept, this one metaphor·a
back-story that needs to be told or a character that needs to be
introduced."
The
main-title sequence or the opening credits of a movie can be considered the
most important piece in a film. Other than trailers and marketing elements,
they are the first images the audience sees when the lights go down. These
quick clips (all about two to three minutes) outline the filmmaker's intentions
and set up the expectations of those watching.
Factors to Consider
- What
EDITING techniques have been used? Pace,
rhythm, cuts & transitions etc.
- What
is the CINEMATOGRAPHY
like? Shot sizes, movements, angles & height.
- What
is the MISE-EN-SCENE
like? Props, locations, lighting, costume & performance
- What
is the SOUND like? Music (& tone) dialogue,
sound effects & ambience.
- What
are the TITLES & GRAPHICS
like? Font, typefaces, colour, layout and movement.
Other Minor Factors to Consider
- Look
at the NARRATIVE.
What are you being and not being told? Enigmas.
- Introduction
to CHARACTERS.
What do you find out about them? Like/dislike them?
- Analyse
the PRODUCTION VALUES. Does
it look high end or low budget.
- Clues
to the GENRE of the film. Styles & codes.
- Does
the opening GRIP YOU and
hold your attention? If so how does it do this?
- Does
the intro REFLECT & sell the films content & themes & ADD
something to & set up the film?
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